EMC Corporation, the world leader in information storage and management, today announced that Wolters Kluwer Health, a division of Wolters Kluwer, a leading multinational publisher and information services company, has successfully implemented the EMC Documentum Enterprise Content Management (ECM) platform. Six months after the implementation, Wolters Kluwer Health significantly increased productivity and reduced production expenses—two critical success factors for the organization.

"Our key strategy is not only to enhance the publishing process for our company, but also to ensure that the process is equally effective and profitable for our customers," said Gary Foster, CEO of Wolters Kluwer Health's Medical Research division. "The EMC Documentum platform allowed us to build a customized publishing system that takes advantage of digital asset management, XML and workflow capabilities. Given the success of the implementation, we are extending the solution as a value-added offering to our publishing customers under a new name, PubFusion."

Prior to implementing the Documentum system, Wolters Kluwer Health's publishing process—including article tracking, editing and production—was completed manually. In addition, content used for publishing articles was submitted in different formats including print, CD and e-mail, making it difficult to track the most current versions and communicate the status to authors and publishing partners. Patricia Ward, Director of Product Management, Publishing Solutions at Wolters Kluwer Health explained, "The EMC Documentum platform allowed us to automate most of the manual processes with workflows and the open architecture enabled easier customization and integration with other systems."

"Each year, Wolters Kluwer Health publishes over 33,000 articles in approximately 200 medical journals, newsletters and professional publications—this equates to over 100,000 revisions to articles that must be tracked and managed," said Ward. "By switching from a manual publishing system to a customized system based on the EMC Documentum ECM platform, we have cut the production time by 10 percent. We've realized significant efficiency gains, such as improvements in meeting mail delivery and online posting dates that ultimately benefit the journal subscribers and the many professionals who rely on our content for important medical and scientific information."

The publishing system that is based on the Documentum platform leverages EMC Documentum Digital Asset Manager (DAM) and EMC Documentum Media Transformation Services to manage different types of rich media content, including online and print images, advertisements, artwork and layout graphics. These products enable Wolters Kluwer Health to have greater visibility of and control over the publishing process. In addition, content and images can be more easily accessed and reformatted for reuse in other media or products.

"To stay competitive in the publishing industry, many companies recognize the need to have an integrated content management solution," said Whitney Tidmarsh, Vice President of Content Management Marketing and Solutions, EMC Software Group. "The Wolters Kluwer Health implementation of the EMC Documentum platform is a great example of how EMC is enabling publishing companies to maximize efficiencies and reduce costs. As a technology leader, EMC continues to develop solutions that address the changing needs of our customers. We recently introduced the EMC Documentum Editorial Publishing Solution (EPS), a new solution that offers comprehensive support for editorial design and layout processes."

Documentum EPS is built on, and takes advantage of, a unified enterprise content management architecture, enabling users to utilize the full ECM capabilities such as digital asset management, web publishing, XML support, workflows, security, content rendering and localization. Book and magazine publishers will be able to streamline their multi-channel publishing processes across their entire enterprise resulting in quicker turnaround and lower production costs.

"The new Editorial Publishing Solution from EMC nicely complements our existing solution," said Ward. "It's a logical next step to tightly integrate layout and copy tools into publishing workflows, reducing the number of manual steps in the layout design process."