Oracle today announced the latest release of Oracle® CRM On Demand, extending its industry leadership in CRM and On Demand. Oracle CRM On Demand Release 10, based on Siebel's award-winning hosted CRM application, delivers a comprehensive CRM solution for companies seeking powerful sales, marketing and service functionality. Oracle CRM On Demand is both rapidly deployable and cost-effective, in a secure, hosted environment. Release 10 provides enhanced customization capabilities for companies of all sizes.

Now, organizations can turn to Oracle to meet their needs for low-cost rapid deployment CRM options with deep enterprise-class functionality. And only Oracle On Demand can offer a complete, hosted CRM solution supported by an award-winning global support organization for as little as $70 per user. Terms, conditions, and restrictions apply.

"With today's announcement, Oracle CRM On Demand becomes an even more powerful option for driving sales, marketing and service success, with a fast-to-deploy CRM solution that is easily configurable by business users," said Juergen Rottler, executive vice president of Oracle On Demand and Oracle Support.

Powerful New Capabilities in Oracle CRM On Demand Release 10

Oracle CRM On Demand Release 10 now includes enhanced customization capabilities, deeper support for sales and service processes, and expanded vertical industry functionality. The result is a rapidly deployable, hosted solution offering enterprise-class CRM functionality, and requiring little or no support from IT.

"With every release of Oracle CRM On Demand, Oracle is widening its functionality gap over its smaller competitors," said Bruce Hipkiss, vice president of sales, Specialty Sales and Marketing, Inc. "Our user adoption rates are already so great that Oracle CRM On Demand has improved our overall productivity across sales, marketing and service. With the new custom tabs, we're now able to better connect with data in our backend systems while further improving on usability. "We initially went with Oracle CRM On Demand because it's a complete product from one vendor and not a technology Lego set. Other vendors, for instance, force you to purchase needed functionality from a variety of different vendors. We prefer working with a company that has the expertise and ability to innovate, build and maintain its own product."

New features in Oracle CRM On Demand Release 10 include:

Enhanced Customization Tools

• Custom Objects -- Customize and expand Oracle CRM On Demand to include complementary data by tracking and linking it to standard CRM objects
• Custom Tabs -- Embed information and screens from other Web-based applications into a Custom Tab and perform all operations as if they are in the source system
• Single Sign-on -- Access the application without re-entering their logon credentials
• Enterprise Logon -- Gives more control in defining logon and logout policies while reducing administrative requirements
• Advanced List Management -- Create new lists or edit existing lists with context-sensitive help guiding them through correctly defining list criteria

Deeper Support for Sales and Service Processes

• Multiple Sales Processes -- Define and customize different sales processes across divisions, roles, or opportunity types
• Assessment Scripts -- Drive sales, marketing, and service best-practices and ensures consistent quality across the organization

Expanded vertical and enterprise class functionality

• Call Detailing and Smart Calls in Life Sciences Edition -- Medical Solution?Easily record the details of account contact calls and record key elements of the call
• Contact Interests and Advanced Team Collaboration in Financial Services Edition -- Wealth Management Solution?Deepens ability of financial advisors to build meaningful relationships with their clients
• Advanced Data Management -- Includes powerful, embedded data management capabilities such as Record merge, Mass update, and Batch delete

"One of the key features that led us to Oracle CRM On Demand, instead of Salesforce.com, is the mass list updating that helps us keep our data as clean as possible and reassign mass records for our new sales staff," said Dave Hannum, National Sales Manager from Technogym USA Corporation. "We have seen huge productivity gains just with these advanced list management capabilities. In particular, the context-sensitive help quickly and easily guides sales people through defining list criteria for their own outbound marketing efforts giving them more time to spend selling instead of on administrative overhead."

"Oracle CRM On Demand Release 10 further reinforces Oracle's global leadership in both CRM and On Demand offerings, said Robert Reid, group vice president, Oracle CRM On Demand. "We provide organizations with the widest choice and flexibility in deployment options, enabling customers to better leverage their investments in software and achieve a faster path to measurable business results."